The book is divided into seven parts of introduction to management, agri-business, functions of management, functional areas of management, Management Information System, Getting started, Government Policies and Programs for management. The first part deals with introduction to management and also explains management thinking, management principles and approaches to managing business. The second part analyses all aspects of agri-business, small business and entrepreneurship development. The third part explains all functions of management and has separate chapter for planning, organizing, staffing, directing, performance evaluation and control. The fourth part deals elaborately with functional areas of management and covers important topics like plant layout, production planning and control, total quality management, marketing mix, market planning and environment, working capital Read more
Dr. J.S. Amarnath, Professor of Agricultural Economics, Horticultural College and Research Institute, Periyakulam. He has 20 years of experience in teaching, research and extension. He has worked in World Bank Fund National Agricultural Research Project, I.C.A.R. Scheme on Energy Requirements in Agricultural sector and G.O.I Scheme on Cost of Cultivation of Principal Crops scheme. He has taken management courses at Home Science College and Research Institute, Madurai, Agricultural College and Research Institute, Madurai and Horticultural College and Research Institute, Periyakulam. He has published 10 books, 10 research articles in National and International Journals and 10 popular articles. He has also presented 20 research papers in National and International Seminars and Conferences.
Dr.A.Daniel Viswasam Samuel, Professor of Agricultural Economics, Agricultural College andResearch Institute, Madurai. He has been carrying out tripart work, Teaching, Research and Extension since1988. He has worked as an expatriate expert for U.N. Funded Valley Development Project at Kobo, Ethiopia. He has prolonged experiences in teaching business management for farm graduates. He has published 15 research articles in reputed journals and co-authored seven books.