This textbook, aligned with the 6th Dean’s Committee ICAR syllabus, caters to courses like B.Sc. (Hons.) Agriculture, Horticulture, Agribusiness Management, and other courses of Agricultural Universities. Unlike general entrepreneurship texts, it uniquely focuses on agribusiness entrepreneurship management. Its chapters integrate seamlessly with farm science syllabi, enriched by real-world success stories and case studies of agribusiness entrepreneurs. Featuring MCQs, case studies, and study questions, it supports exam preparation and critical thinking. Amid government-driven entrepreneurship initiatives, this book inspires and equips stakeholders with practical insights to thrive in the evolving agribusiness landscape.
Dr. Ashoka N., a distinguished scholar with over twelve years in agricultural education, research, and extension, holds an MBA and Ph.D. in Agribusiness Management from UAS, Bengaluru and Dharwad, respectively. As an Associate Professor at the University of Horticultural Sciences, Bagalkot, Karnataka, he has significantly impacted academia and agribusiness. His extensive work includes numerous research papers, ten book chapters, and many articles and reports, with notable national and international influence. Recognized for his dedication, Dr. Ashoka has led scientific studies as a Principal Investigator, earning praise for his leadership. He has presented fifteen research papers at prestigious conferences, winning a best presentation award.
Dr. Mangala K.P., is a distinguished academician and teacher with over fourteen years of expertise in the field of Agricultural Economics. She earned her Doctoral degree in Agricultural Economics from the University of Agricultural Sciences, Bangalore. Presently, she is working as an Associate Professor at the University of Horticultural Sciences, Bagalkot, Karnataka, where she has substantially contributed to education and research. Dr. Mangala has authored many research publications, articles, and reports, and is highly respected for her commitment to promote the development of agricultural economics through her academic work.
Dr. Ravi Y., is a distinguished scholar with Bachelor's and Karnataka. He earned his Ph.D. in Horticulture from Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu. In 2015, he qualified for Agricultural Research Service (ARS) in Horticulture (SPMAP) and joined ICAR as a Scientist in 2017. Currently stationed at ICAR-NRC on Seed Spices, Ajmer, Rajasthan, Dr. Ravi has made significant contributions to his field. His notable publication record includes over 25 research papers, 25 popular articles, 10 book chapters, and one edited book. He has been honoured as a Young Horticultural Scientist by SHRD, Ghaziabad, and received the Fellow and Dr. P.C. Ray Best Ph.D. Thesis award from CHAI, India.
Dr. Harshavardhan M., has completed his M.Sc. and Ph.D. in Horticulture from UAS, GKVK, Bengaluru. He has over twelve years of experience in teaching, research and conducting extension activities. He is currently working as an Associate Professor at the College of Horticulture in Munirabad, Koppal, Karnataka. He has credit of more than 110 publications in the form of research papers, popular articles, scientific reports, books, folders, etc. of national and international repute. He has received various awards for his remarkable contribution in the field of horticulture education and research. He has been associated in handling the externally funded projects and also guided many Post-Graduate students.
1 Entrepreneurship .....................................................................................1
2 Entrepreneurial Motivation ...................................................................33
3 Factors Affecting Entrepreneurial Development ...................................45
4 Environmental Scanning & Opportunity Identification ........................53
5 Infrastructure and Support Systems for Entrepreneurship Development .........................................................................................73
6 Financial and Other Institutions in Entrepreneurship Development .......................................................................................113
7 Functioning of an Enterprise ...............................................................121
8 Planning of an Enterprise ....................................................................159
9 Project Management ............................................................................167
10 Enterprise Management ......................................................................185
11 Production Management .....................................................................193
12 Material Management .........................................................................203
13 Personal Management .........................................................................209
14 Financial Management ........................................................................219
15 Marketing Management ......................................................................235
16 Crisis Management ..............................................................................255
References ...........................................................................................263
