This book offers a comprehensive insight into the dynamic and evolving f ield of entrepreneurship and business management within the agricultural sector. It is designed to equip readers with the knowledge and skills required to identify opportunities, develop sustainable enterprises, and effectively manage agricultural ventures in a competitive and rapidly changing environment. The content is structured to provide a clear understanding of the entrepreneurial mindset, the role of innovation, and the importance of strategic planning and decision-making in agri-enterprise development. It covers critical aspects, such as infrastructure and support systems, enterprise planning, resource management, and key business functions including finance, marketing, production, and personnel management. A unique strength of this book lies in its emphasis on the integration of modern technology and innovation in agribusiness, alongwith a strong focus on legal compliance, social responsibility, crisis preparedness, and sustainability. It also highlights the growing relevance of inclusive business models, climate resilient strategies, and green financing mechanisms in shaping the future of agriculture. This resource serves as a valuable guide for students, budding entrepreneurs, professionals, and policy-makers interested in fostering resilient and impactful agribusinesses.
Dr. Ajay Kumar Prusty, currently serving as an Associate Professor in the Department of Agricultural Extension Education at the M.S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Odisha. He holds a Ph.D. in Agricultural Extension from OUAT, Bhubaneswar, and specializes in agricultural extension, entrepreneurship development, ICT in agriculture, and evaluation techniques. Dr. Prusty has a robust research background, with numerous publications in national and international journals, and has been granted several patents for his innovative contributions to agricultural technologies. He actively supervises scholars and coordinates extension programs aimed at promoting sustainable agricultural practices. Dr. Prusty complements his academic work by leading training sessions and extension activities focused on empowering rural communities and promoting knowledge dissemination. As an entrepreneur, editor, and committed member of multiple professional organizations, he strives to advance agricultural extension through innovative, research-driven approaches.
Dr. Pallavi, G., is working as an Assistant Professor in the Department of Agricultural Extension in the University of Horticultural Sciences, Bagalkot. She was awarded Ph.D. degree in Agricultural Extension from University of Agricultural Sciences, Bangalore. She has 10 years experience in teaching, research and extension in the discipline. She has received Young Scientist and Young Faculty Awards from Science and Technology Awards. Also worked as a Principle Investigator (PI) and Co-PI in some of the Institute projects and also had exposure visits to many Institutes. She has attended many International, National seminars/conferences, Faculty/ Capacity Development Program and Training programs. She has in his credit several research papers published in reputed journals, book chapters, popular articles and other extension publications.
Dr. Peddi Naga Harsha Vardhan, a distinguished Assistant Professor at Centurion University of Technology and Management's M.S. Swaminathan School of Agriculture in Odisha, boasts an impressive academic profile. Holding a Ph.D. in Agricultural Extension from UBKV, Cooch Behar, Dr. Harsha Vardhan specializes in pivotal areas, such as agricultural extension and entrepreneurship development. Dr. Harsha Vardhan's research background is marked by a good number of publications in reputable national and international journals, showcasing his scholarly contributions to agricultural extension. He actively supervises scholars, guiding them in their research pursuits, and coordinates extension programs that empower rural communities. His academic responsibilities extend beyond the classroom, as he organizes workshops and conferences to enhance knowledge dissemination and promote sustainable agricultural practices.
Dr. Pritam Tripathy is currently an Assistant Professor in the Department of Fisheries Economics, Extension and Statistics at the School of Fisheries, Centurion University of Technology and Management, Odisha. He holds a Ph.D. in Fisheries Economics from the ICAR-Central Institute of Fisheries Education, Mumbai. His academic and research interests span fisheries economics, developmental and environmental economics, production economics, entrepreneurship development, evaluation methodologies, and statistical applications, with proficiency in analytical tools, such as SPSS, R, and Jamovi. Dr. Tripathy has an extensive research portfolio, including several publications in reputed national and international journals. He is presently serving as a Co Principal Investigator for a NABARD-funded project, and actively mentors post-graduate scholars while coordinating a range of extension initiatives focused on sustainable and innovative aquaculture practices. In addition to his teaching and research roles, Dr. Tripathy regularly conducts capacity building workshops and training programs to facilitate knowledge transfer and empower rural communities. His active engagement in district-level farmer scientist interactions and as a resource person in aquaculture training programs underscores his dedication to bridging research and practice. He is also a lifetime member of several professional organizations, reflecting his enduring commitment to advancing aquaculture science and enhancing rural livelihoods through education, research, and policy-oriented outreach.
1. Development of Entrepreneurship ..........................................................1
2. Evolution and Functions of Entrepreneurship .......................................13
3. Environment Scanning and Opportunity Identification ........................27
4. Infrastructure and Support Systems ......................................................45
5. Steps in Setting up an Enterprise ..........................................................57
6. Planning and Managing an Enterprise ..................................................79
7. Production and Material Management ..................................................97
8. Personnel Management .......................................................................109
9. Financial Management and Accounting ..............................................117
10. Marketing Management ......................................................................129
11. Crisis Management in Agribusiness ....................................................141
12. Innovation and Technology Management in Agribusiness .................153
13. Legal and Regulatory Compliance for Agribusiness ..........................169
14. Inclusive and Social Entrepreneurship in Agriculture.........................185
15. Sustainability, Climate Risk and Green Finance .................................201
