“Agroforestry Marketing: Enhancement Strategies” is an insightful and comprehensive exploration of the critical role of marketing in unlocking the true potential of agroforestry systems. With agroforestry gaining recognition as a sustainable land-use practice that enhances biodiversity, combats climate change, and improves rural livelihoods, effective marketing strategies have become essential to bridge the gap between production and market demand. This book delves into the unique characteristics of agroforestry products, including timber, non-timber forest products (NTFPs), medicinal plants, and agroforestry-based food systems. These products often face distinct challenges in marketability due to factors, such as niche demand, variability in quality, fragmented supply chains, and lack of consumer awareness. By addressing these challenges, the book provides actionable insights into how producers, entrepreneurs, and policy-makers can optimize the value chain to ensure profitability and sustainability. Why this Book? As the global focus on sustainability and climate resilience intensifies, agroforestry has emerged as a key solution. However, without robust market linkages, its potential remains underutilized. This book bridges this gap by offering strategic insights and practical solutions for enhancing the marketability of agroforestry products. It underscores the importance of integrating modern marketing tools, such as ICT and e-commerce platforms, to create inclusive and efficient markets. By blending theoretical perspectives with practical applications, “Agroforestry Marketing: Enhancement Strategies” serves as both a guide and an inspiration for anyone seeking to leverage the economic and ecological benefits of agroforestry systems. This book is not just about marketing; it is about building resilient communities and fostering a sustainable future.
Dr. Prabhat Tiwari completed his Ph.D. in 2017 in Silviculture and Agroforestry from prestigious Dr. Y S Parmar UHF, Nauni, Solan (H.P.). Before pursuing Ph.D., he completed his Master’s in Agroforestry in 2013 from Banaras Hindu University with Gold Medal. He is specialized in Forestry (Silviculture and Agroforestry). He started his career during 2017 as an Assistant Professor, Agroforestry at the Institute of Agricultural Sciences, BHU. He has been awarded the Best Ph.D. Thesis Award and Young Scientist Award from reputed societies of our country beside that he awarded DST “INSPIRE” Fellowship during his Ph.D. At present, he is serving as an Assistant Professor (Silviculture and Agroforestry) at the College of Horticulture & Forestry, Rani Lakshmi Bai Central Agricultural University, Jhansi (UP). Dr. Prabhat is actively engaged in research and has, so far, actively associated to the development of commercial agroforestry models. He has authored several books and book chapters. Many research papers, articles, book chapters training manual, etc. are in his credit. He has actively participated in many National and International conferences and presented papers. He is the Editorial Board member in renowned journals and also serving as a reviewer for reputed journals. As a man of peer researcher, he is a dedicated fellow in the field of Forestry.
Dr. V. David Chella Baskar, basically an Agricultural graduate and holds his Ph.D. in the Division of Agricultural Economics from Tamil Nadu Agricultural University with his Post-Graduation on Agricultural Economics from ANGRAU, Hyderabad. He has published more than 45 Research and Popular articles and also participated and presented papers in many International and National conferences and won several awards. He is having a work experience of 10 years in Teaching, Research and Extension. He is currently working as an Assistant Professor in the Department of Agricultural Economics, College of Agriculture, Rani Lakshmi Bai Central Agricultural University, Jhansi, Uttar Pradesh.
Pradyumna Prataprao Deshmukh is working as a Research Scholar in the Department of Silviculture and Agroforestry, College of Horticulture and Forestry, RLBCAU, Jhansi. He has actively participated in various conferences, workshops, seminars and trainings. He has also published more than 20 abstracts in different conference proceedings, 6 popular articles, 1 book chapter and 3 research papers published in NAAS journals. He is actively participating in different capacity development programs organised by the University.
Prof. (Dr.) Manish Srivastav is a prominent horticulturist and academician currently serving as the Dean of the College of Horticulture & Forestry at Rani Lakshmi Bai Central Agricultural University in Jhansi, India. With over 25 years of teaching experience and a robust research background, he has significantly contributed to the field of fruit science, particularly in mango research, through the development and release of multiple fruit varieties, including notable mango cultivars like Pusa Pratibha and Pusa Lalima. Dr. Srivastav has published extensively, with over 100 research papers and several books, and has been recognized with prestigious awards, such as the ICAR Bharat Ratna Dr. C. Subramaniam Award for Outstanding Teachers. His international exposure includes a stint as a visiting scientist at the University of Wisconsin, Madison, USA, further enhancing his contributions to horticultural research and education.
1 Market and Marketing Strategies for Agroforestry Products in India .....1 Harshavardhan K. Deshmukh, M.J. Dobriyal, S.S. Harne, Varun Saini and Pradyumna Prataprao Deshmukh
2 Market Intelligence and Sustainable Development in Agroforestry .....21 V. David Chella Baskar, Suresh Ramanan S. and Prabhat Tiwari
3 Present Scenario and Strategies for Industrial Agroforestry .................33 Prabhat Tiwari and Pradyumna Deshmukh
4 Future Prospects of Sustainable Development Through Agroforestry ..........................................................................................45 Sanjeev Kumar and Sati Shankar Singh and Prabhat Tiwari
5 Risk Management in Agroforestry ........................................................57 Subhash Sharma and Divyanshu Mandyal
6 Carbon Neutral Farming and Its Agroforestry Perspective ...................71 T.K. Kunhamu and Ankita
7 Role of Industries to Enhance Marketing Opportunities in Agroforestry ..........................................................................................79 Naresh Kumar, Asha Ram, Inder Dev, Sanjana Maurya, Ritika Maurya, Manish Chandra, Ashok Yadav, H. Anuragi, S. Debnath, A. Samadhiya, A.K. Handa and A. Arunachalam
8 Promotion of Agroforestry Marketing ..................................................87 Harmeet Singh Saralch
9 Unleashing Innovation in Local Markets: A Bundelkhand Perspective ............................................................................................99 Apoorva Tomar, Saurabh Shukla, Amareesh Kumar Yadav and Shailja Chauhan
10 Digital Data Collection Tools for Cost-Effective Agricultural Survey ................................................................................................109 Dilip Kumar, Vikas Kumar, M.d. Yeasin, Asit K. Pradhan, Ipsita Samal and Sneha Murmu
11 Understanding Supply and Demand Dynamics of Forest Products ....119 Amit Guleria and Surbhi Bansal
12 Forest Management and Plantation Certification ................................133 H.T. Hegde, A.S. Kale, Prabhat Tiwari and M.J. Dobriyal
13 Innovative Approaches for Secondary Agriculture .............................141 Rahul Kumar Rai, Ankit Kumar Maurya and David Chella Baskar
14 Market Led Agriculture: Features and Challenges ..............................159 Vikas Kumar, Dilip Kumar, V. David Chella Baskar, A.L. Yadav and Deepak Singh
15 Improving Agricultural Market Access Through ICT Application .....171 V. David Chella Baskar and Umanath Malaiarasan
16 Mobile Phone and Their Use in Delivery of Extension Services in Indian Agriculture ...........................................................................181 M. Sathaiah and V. David Chella Baskar
17 Ecosystem Services and their Valuation ..............................................193 Manmohan J. Dobriyal
