This book is designed and written to throw some light on several of CRM and its impact on Agri-business ventures. The book provides empirical information about the need and importance of Customer relationship management in Agri-Business field. The main contents of the book are basically based on primary as well as secondary data and factual information from the various Agri-Business based case studies and will act as a ready reference for various policy planners/makers for betterment of the business ventures. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. The future policy implications have also been provided.
Mr.Sajad Khurshid Khan possesses a meritorious academic record and awarded by university merit certificate in recognition of his having achieved the prescribed scholastic standards of high order OGPA in Masters (Agri-Business Management) programme.He has obtained his degree in Agricultural Business Management from the Sher E Kashmir University of Agricultural Sciences and Technology of Jammu. He has 1 research publication to his credit.
Dr Jyoti Kachroo has remained gold medalist (Two) and meritorious throughout her academic career, graduated and post graduate (Economics) from University of Jammu, Jammu and Kashmir. She was initially appointed as lecturer (Economics) in Govt. Degree Collage Jammu and later joined the division of agricultural Economics and Statistics, SKUAST Jammu as Associate Professor. Presently she is professor and Head, Division of Agricultural Economics & Agri-Business Management. Her field of expertise is Women empowerment, agricultural production economics, marketing and econometric model based research. She has published about 85 articles which include chapters, popular articles, review papers and about 40 research publications in referred journals. She has been honored with D.T.Doshi Foundation award for best presentation. She has 24 years experience of teaching and research and she has guided 16 research scholars.
Mr. Naveed Hamid possesses a meritorious academic record and awarded by university merit certificate in recognition of his having achieved the prescribed scholastic standards of high order OGPA in Masters (Agri-Business Management) programme. He has obtained his degree in Agricultural Business Management from the Sher e Kashmir University of Agricultural Sciences and Technology of Jammu. He has 26 research publications in referred and UGC journals, 10 abstracts, 02 books and 4 international conferences to his credit. He is member and reviewer of various agri-business, economics and management journals. He is awardee of a prestigious project by NABARD in 2014 and three award from repute organization his contribution to the multidisciplinary field. His field of expertise is Agricultural Business Management, Supply chain/value chain and marketing. Mr. Naveed Hamid is presently working as Assistant Professor ©, Agri-Business Management in Division of Agricultural Economics & ABM, SKUAST Jammu. In his two and a half year experience in teaching and research, he has guided 5 research PG Scholars.
