This book is written and designed to know about the customer satisfaction approach in Farm fresh retailing. This book has special emphasis on various aspect of customer satisfaction in retail and identification of various factors responsible for customer satisfaction in retail organization, especially for farm fresh products in the sample area. This book presents overview regarding the scenario of retailing in detail followed by wheel of retailing concept in order to know the basis of retailing in present era. This book provides empirical information about the various methodologies and aspects related to the customer satisfaction in farm fresh retailing. The book is based on primary as well as secondary data and factual information from the various respondents in sample retail outlet. The main aim of this book is to act as a ready reference for various policy-makers in order to frame the concrete policies and strategies for strengthening the base of agriculture retailing in the sample area for better profitability. The authors are well-confident that the book will be of great importance for the professionals and industries involved in the handling of fresh fruits and vegetables worldwide. The book is also an important and useful venture for the graduate and doctorate students to have practical knowledge about the subject. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area.
Miss. Tanveera Hassan Lone possesses a meritorious academic record in Masters (Agri-Business Management) programme. She has obtained her degree in MBA (Agri Business Management) from the Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu. She has graduated in Forestry from SKUAST K. She has three research publications in referred and NAAS rated Journals, two abstracts and two conferences into her credit. She has worked in International project sponsored by IFPRI. Her field of expertise is Agricultural Business Management, Food Industry Marketing. Presently, she is working with Lovely Professional University, Punjab.
Dr. Jyoti Kachroo has remained gold medalist (Two) and meritorious throughout her academic career, graduated and post-graduate (Economics) from University of Jammu, Jammu and Kashmir. She was initially appointed as lecturer (Economics) in Govt. Degree Collage, Jammu and later joined the division of agricultural Economics and Statistics, SKUAST, Jammu as an Associate Professor. Presently, she is Professor and Head, Division of Agricultural Economics & Agri-Business Management. Her field of expertise is Women empowerment, agricultural production economics, marketing and econometric model based research. She has published about more than 90 articles, which include chapters, popular articles, review papers and about 65 research publications in referred journals. She has been honoured with D.T. Doshi Foundation Award for best presentation. She has more than 26 years experience of teaching and research and she has guided 20 research scholars.
Mr. Naveed Hamid possesses a meritorious academic record and awarded by university merit certificate in recognition of his having achieved the prescribed scholastic standards of high order OGPA in Masters (Agri-Business Management) programme. He has more than 4 years of teaching and research experience in the field of Agricultural Business. He has more than 60 research publications in referred, NAAS rated and UGC approved journals, 22 abstracts, 21 books chapters, several articles, 06 books and so many international/National conferences to his credit. He is recipient of more than 12 International/National recognition award from repute organization for his contribution to the Agri-Business field. Among those awards, he is bestowed with Krishi Bhushan and IRDO Young Fellow award. His field of expertise is Agricultural Business Management, Supply chain/Value chain and marketing. Mr. Naveed Hamid is presently working in Ministry of Agriculture Co-operation and Farmers Welfare. He is also an Ambassador, ACPCL (M.P) for promotion of FPO and Agribusiness related activities in Jammu and Kashmir state
