This is a panoramic book on Veterinary Extension Education in which theoretical aspects have been explained coherently with adequate field exposures, based on the latest regulation of Veterinary Council of India – Minimum Standards of Veterinary Education (MSVE) – Degree Course (B.V.Sc. & A.H.). This shall serves as a course book in Veterinary and Animal Husbandry Extension Education in Veterinary Universities, Colleges, Training Institution and also a handbook for Veterinary Assistant Surgeons, Extension agents working under Agricultural and Allied departments like banks, voluntary agencies, input dealers, etc.
Dr Ajay Kumar Chaturvedani is an Assistant Professor, Department of Veterinary and Animal Husbandry Extension Education, Faculty of Veterinary and Animal Sciences, Rajiv Gandhi South Campus-Banaras Hindu University, Mirzapur, India. He completed Bachelor of Veterinary Sciences and Animal Husbandry degree from College of Veterinary Sciences and Animal Husbandry, Chhattisgarh Kamdhenu Vishwavidyalaya, Anjora, Durg, Chhattisgarh. He was awarded M.V.Sc. degree with ICARJRF and Ph.D. degree with UGC- JRF & UGC-SRF in Veterinary Extension Education from ICAR- Indian Veterinary Research Institute, Izatnagar in the year 2014 and 2017, respectively. He started his professional career as a Junior Scientist at Krishi Vigyan Kendra, Dantewada (C.G.) and continued as a contractual teacher in Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary Science and Animal Husbandry, Anjora, Durg (CGKV). He has also been awarded ICMRJRF and RGNF-JRF for pursuing his Ph.D. He is the lifetime member of 6 different professional societies and act as Member of Scientific Advisory Board and review committees of different journals. He has contributed more than 30 research papers, book chapters, compiled teaching manual and booklets, edited compendium and review articles in National and International Journals.
Dr. Binoy Kant Sil is a Professor, Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary Science and Animal Husbandry, Anjora, Chhattisgarh Kamdhenu Vihshwavidyalaya, Durg (C.G.). He completed B.V.Sc. & A.H. degree from Bidhan Chandra Krishi Vishwavidyalaya in 1990. He completed M.V.Sc. from ICAR- Indian Veterinary Research Institute, Izatnagar, Bareilly (U.P.) in 1992 and he did his Ph.D. programme from West Bengal University of Animal & Fishery Science, Kolkata, West Bengal. He has rendered 25 years of services in teaching, research, extension and administration under university system in different capacity. He has more than 17 years of adminstrative experience in various post including Director of Animal Biotechnology Centre, Head of the Department, Ofiice-Incharge of University Dairy Farm, D.D.O., Technical Officer to Vice-Chancellor and Coordinator of Animal Science Information Centre. He has received many awards at state and national level.
Dr Mahesh Chander, Ph.D. in Extension Education from ICAR-Indian Veterinary Research Institute (IVRI) in 1991 is currently Joint Director (Extension Education) at ICAR- IVRI. In his scientific career spanning over 28 years, has guided over 35 Master’s & Ph.D. students in Extension Education. He is associated with several National and international bodies dealing with Agricultural extension, sustainable agriculture and organic farming, contributing in several national and International committees to develop the standards for sustainable agriculture and animal husbandry. He contributed on agricultural development issues as invited expert/ speaker in 38 international conferences & meetings held abroad. He has been Member Secretary as well as Member of the XI & XII plan Subgroups on Livestock Technology Transfer Service, Govt. of India and awarded for Outstanding Teaching by IVRI as well as Best Teacher Award by ICAR & Young Scientist Award by Indian Society of Extension Education. The students, guided by him, too have won several awards including two students receiving Jawaharlal Nehru outstanding Ph.D. thesis award by ICAR.
Unit-1: Livestock Based Livelihoods and Their Evolution
History of domestication and their social dimension
Evolution and relationship between agriculture and animal husbandry
Characteristics of farming in India
Classification of farming
Role of animals in the contemporary society
Unit-2: Extension Education and Development
Introduction
Early extension efforts in India
Constraints for failure of sporadic approach
Development with social justice
Women's development projects
Concept of extension education
Veterinary and animal husbandry extension
Philosophy of extension education
Concept of need and its types
Rural development
Panchayati Raj System
Unit-3: Rural Sociology in Veterinary Extension
Concept of sociology
Rural sociology in animal husbandry extension
Rural society
Characteristics and its difference among rural, urban and tribal communities in livestock rearing patterns
Social control
Social institutions in rural society
Social change
Classification of social groups
Leadership
Key communicators
Unit-4: Transfer of Technology for Livestock Development
Technology
Adopter categories
Generalization about early adopters
Steps of extension program planning
Evaluation of extension programmes
Different Animal Husbandry development actibvities
during five year plan
Cattle and buffalo improvement programmes
Dairy development programmes
History of dairy development in India
Strategic Research and Extension Plan (SREP)
Department of Animal Husbandry and Dairying
Fodder and Feed Development
Unit-5: Communication and Extension Teaching Methods
Communication and its function
Basic concepts
Types of communication
Elements of communication
Barriers of effective communication
Classification of communication methods
Individual methods
The group methods
Mass methods
Selection of extension teaching methods
Unit-6: Livestock Economics and Marketing
Economics
Need and scope of economics
Subject matter of economics
Division of economics
Economic system
Basic concepts used in economics
Factors of production
Theory of consumer behaviour
Law of demand
Elasticity of demand
Degree of elasticity of supply
Theories of cost
Theories of production
Needs for marketing
Classification of market structure
Long-Run Equilibrium of Film and Industry
Measures to reduce risks
Approaches to the study of marketing
Marketing Channel
Problems in livestock and livestock product marketing
Government interventions and role in marketing of livestock and livestock products
External trades in livestock product
Dairy products
Unit-7: Livestock Entrepreneurship
Concept of Entrepreneur
Theories of Entrepreneurship
Approaches of Entrepreneurship
Importance of Entrepreneurship
Entrepreneurship process
Forms of Entrepreneurship
Capital budgeting/Investment analysis
Undiscounted measures
Institutions promoting Entrepreneurship in India
Entrepreneurship development programmes
Personnel management
Resource management
Procurement of inputs and financial resources
Unit-8: Information Communication Technology (ICT)
Introduction
Different ICT based projects
ICT Tools
E-Learning
ICT Methods
Computer Networking
Teleconferencing
Unit-9: Gender and Animal Husbandry
Concept of Gender
Gender Analysis
Role of women in agriculture and its allied fields
Constraints to Women's Access to Resources
Research and Technology Development
Livestock Insurance Scheme
Process of livestock insurance
Economy
Animal Experimentation in India
Animal rights
Duties of Veterinarians to the Public
