Textbook of Veterinary Extension Education

Textbook of Veterinary Extension Education

by A.K. Chaturvedani, B.K. Sil, M. Chander
  • ISBN: 9789388892537
  • Binding: Hardbound
  • Year: 2021
  • Language: English
PRICE:  US $ 150.00
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This is a panoramic book on Veterinary Extension Education in which theoretical aspects have been explained coherently with adequate field exposures, based on the latest regulation of Veterinary Council of India – Minimum Standards of Veterinary Education (MSVE) – Degree Course (B.V.Sc. & A.H.).  This shall serves as a course book in Veterinary and Animal Husbandry Extension Education in Veterinary Universities, Colleges, Training Institution and also a handbook for Veterinary Assistant Surgeons, Extension agents working under Agricultural and Allied departments like banks, voluntary agencies, input dealers, etc.

Dr Ajay Kumar Chaturvedani is an Assistant Professor, Department of Veterinary and Animal Husbandry Extension Education, Faculty of Veterinary and Animal Sciences, Rajiv Gandhi South Campus-Banaras Hindu University, Mirzapur, India. He completed Bachelor of Veterinary Sciences and Animal Husbandry degree from College of Veterinary Sciences and Animal Husbandry, Chhattisgarh Kamdhenu Vishwavidyalaya, Anjora, Durg, Chhattisgarh. He was awarded M.V.Sc. degree with ICARJRF and Ph.D. degree with UGC- JRF & UGC-SRF in Veterinary Extension Education from ICAR- Indian Veterinary Research Institute, Izatnagar in the year 2014 and 2017, respectively. He started his professional career as a Junior Scientist at Krishi Vigyan Kendra, Dantewada (C.G.) and continued as a contractual teacher in Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary Science and Animal Husbandry, Anjora, Durg (CGKV). He has also been awarded ICMRJRF and RGNF-JRF for pursuing his Ph.D. He is the lifetime member of 6 different professional societies and act as Member of Scientific Advisory Board and review committees of different journals. He has contributed more than 30 research papers, book chapters, compiled teaching manual and booklets, edited compendium and review articles in National and International Journals.

Dr. Binoy Kant Sil is a Professor, Department of Veterinary and Animal Husbandry Extension Education, College of Veterinary Science and Animal Husbandry, Anjora, Chhattisgarh Kamdhenu Vihshwavidyalaya, Durg (C.G.). He completed B.V.Sc. & A.H. degree from Bidhan Chandra Krishi Vishwavidyalaya in 1990. He completed M.V.Sc. from ICAR- Indian Veterinary Research Institute, Izatnagar, Bareilly (U.P.) in 1992 and he did his Ph.D. programme from West Bengal University of Animal & Fishery Science, Kolkata, West Bengal. He has rendered 25 years of services in teaching, research, extension and administration under university system in different capacity. He has more than 17 years of adminstrative experience in various post including Director of Animal Biotechnology Centre, Head of the Department, Ofiice-Incharge of University Dairy Farm, D.D.O., Technical Officer to Vice-Chancellor and Coordinator of Animal Science Information Centre. He has received many awards at state and national level.

Dr Mahesh Chander, Ph.D. in Extension Education from ICAR-Indian Veterinary Research Institute (IVRI) in 1991 is currently Joint Director (Extension Education) at ICAR- IVRI. In his scientific career spanning over 28 years, has guided over 35 Master’s & Ph.D. students in Extension Education. He is associated with several National and international bodies dealing with Agricultural extension, sustainable agriculture and organic farming, contributing in several national and International committees to develop the standards for sustainable agriculture and animal husbandry. He contributed on agricultural development issues as invited expert/ speaker in 38 international conferences & meetings held abroad. He has been Member Secretary as well as Member of the XI & XII plan Subgroups on Livestock Technology Transfer Service, Govt. of India and awarded for Outstanding Teaching by IVRI as well as Best Teacher Award by ICAR & Young Scientist Award by Indian Society of Extension Education. The students, guided by him, too have won several awards including two students receiving Jawaharlal Nehru outstanding Ph.D. thesis award by ICAR.

Unit-1: Livestock Based Livelihoods and Their Evolution

History of domestication and their social dimension

Evolution and relationship between agriculture and animal husbandry

Characteristics of farming in India

Classification of farming

Role of animals in the contemporary society

Unit-2: Extension Education and Development


Early extension efforts in India

Constraints for failure of sporadic approach

Development with social justice

Women's development projects

Concept of extension education

Veterinary and animal husbandry extension

Philosophy of extension education

Concept of need and its types

Rural development

Panchayati Raj System

Unit-3: Rural Sociology in Veterinary Extension

Concept of sociology

Rural sociology in animal husbandry extension

Rural society

Characteristics and its difference among rural, urban and tribal communities in livestock rearing patterns

Social control

Social institutions in rural society

Social change

Classification of social groups


Key communicators

Unit-4: Transfer of Technology for Livestock Development


Adopter categories

Generalization about early adopters

Steps of extension program planning

Evaluation of extension programmes

Different Animal Husbandry development actibvities

during five year plan

Cattle and buffalo improvement programmes

Dairy development programmes

History of dairy development in India

Strategic Research and Extension Plan (SREP)

 Department of Animal Husbandry and Dairying

Fodder and Feed Development

Unit-5: Communication and Extension Teaching Methods

Communication and its function

Basic concepts

Types of communication

Elements of communication

Barriers of effective communication

Classification of communication methods

Individual methods

The group methods

Mass methods

Selection of extension teaching methods

Unit-6: Livestock Economics and Marketing


Need and scope of economics

Subject matter of economics

Division of economics

Economic system

Basic concepts used in economics

Factors of production

Theory of consumer behaviour

Law of demand

Elasticity of demand

Degree of elasticity of supply

Theories of cost

Theories of production

Needs for marketing

Classification of market structure

Long-Run Equilibrium of Film and Industry

Measures to reduce risks

Approaches to the study of marketing

Marketing Channel

Problems in livestock and livestock product marketing

Government interventions and role in marketing of livestock and livestock products

External trades in livestock product

Dairy products

Unit-7: Livestock Entrepreneurship

Concept of Entrepreneur

Theories of Entrepreneurship

Approaches of Entrepreneurship

Importance of Entrepreneurship

Entrepreneurship process

Forms of Entrepreneurship

Capital budgeting/Investment analysis

Undiscounted measures

Institutions promoting Entrepreneurship in India

Entrepreneurship development programmes

Personnel management

Resource management

Procurement of inputs and financial resources

Unit-8: Information Communication Technology (ICT)


Different ICT based projects

ICT Tools


ICT Methods

Computer Networking


Unit-9: Gender and Animal Husbandry

Concept of Gender

Gender Analysis

Role of women in agriculture and its allied fields

Constraints to Women's Access to Resources

Research and Technology Development

Livestock Insurance Scheme

Process of livestock insurance


Animal Experimentation in India

Animal rights

Duties of Veterinarians to the Public