A Handbook of Agricultural Entrepreneurship

A Handbook of Agricultural Entrepreneurship

by Lokesh Gupta, Rekha Vyas, S.K. Sharma, Suriti Gupta, Amit Kumar
  • ISBN: 9789390425464
  • Binding: Hardbound
  • Year: 2022
  • Language: English
PRICE:  US $ 120.00
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Today, people are choosing entrepreneurship overtraditional employment. India is moving towards startup culture presently, although not all succeed in their entrepreneurial journey. The most successful entrepreneur is one who changes himself to the changing needs of the environment and makes it cordial for the growth of his business enterprise. The book on “A Handbook of Agricultural Entrepreneurship” empowers the new entrepreneurs to know the basics of entrepreneurship and how to start and grow their ventures. The reader can learn about the entrepreneurial process of planning, designing, beginning and setting up a new business along with the role of entrepreneurship in the economy. The information on effective communication, entrepreneurial leadership, role of ICT in entrepreneurship development serves as a guide of helpful hints and counsel for the first hand entrepreneurs as well as the small business holders to increase the opportunity to succeed. Developing managerial and operational capabilities are equally important. The entrepreneur must constantly learn about management of business ventures that can help them to make things run smoothly. The book familiarize the reader with all the avenues that go with business, such as taxes, marketing, production, financial management, SWOT analysis as well as achievement motivation. The book details a comprehensive collection of modules for skill development and to start new ventures related to agriculture. There are more than thirty straightforward ideas from amongst which one can choose the most suitable to the reader. It is a comprehensive book in its message for anyone who wants to build a powerful and successful business and pursue his or her passion. Walt Disney says “The way to get started is to quit talking and begin doing.” This book can be an ultimate guide to entrepreneurship and can help an entrepreneur do more than dream up a good idea and turn it into reality. It empowers one to be successful and satisfied. It is universal in its appeal and application

Dr. Lokesh Gupta, Associate Professor, presently working as Head, Department of Animal Production, Rajasthan College of Agriculture, Maharana Pratap University of Agriculture and Technology, Udaipur. Dr. Gupta completed his Masters in 2000 with Gold Medal and doctorate degree in Animal Production in 2003. Dr. Gupta has 17 years experience and fulfilled the mandate of teaching, research and extension. His area of interest is organic poultry farming, feeding of area specific mineral mixture and production and utilization of azolla in the diets of dairy animals and poultry. He is a recipient of several awards including Bhartiya Govansha Sambardhan Pratisthan Award in Animal Energy by Indian Society of Agricultural Engineering (ISAE), New Delhi; Best Paper Award by International Congress for Animal Reproduction, Vancouver (Canada); Best Teacher Award by MPUAT, Udaipur and many more by different National level organizations. He has published more than 50 research papers, 6 books, manuals, book chapters, articles and documentaries. He is associated with 18 externally funded projects. Dr. Gupta has organized many programmes for skill and entrepreneurship development in Agriculture including workshops/seminars/summer/winter schools for the students, rural youths and faculties of State Agricultural Universities and Research Institutes of the country. He has visited Vietnam, Canada and Australia for presentation ofresearch papers and as a part of delegation for exploring the opportunities of research and teaching exchange programme.

Dr. Rekha Vyas, Professor, Resource Management and Consumer Sciences, presently working as Associate Director, Communication Centre and as Associate Director, Research. Started career in 1989 and have served the University for 31 years and fulfilled the mandates of teaching, research and extension. Had been research Advisor to 25 Post-graduate and 6 Ph.D. students. Published 45 research papers, 5 books besides several technical bulletins, manuals, popular articles and book chapters. Member of State Core Group on Women for formulation of Rajasthan State Policy on empowerment of women. Editor of University monthly magazine ‘Rajasthan Kheti-Pratap’ and all other University publications. Organised Orientation Courses and ICAR sponsored summer/winter schools as Coordinator. Attended three International Conferences in Malaysia, Sri Lanka and India, more than 40 national workshops, conferences, seminars Aboutthe Authors v and trainings. Recipient of Kamla Award for Best Paper published in Indian Journal of Training and Development. Recipient of MPUAT Vicechancellor award in 2012 and 2013, Fellow Award-2018 from Society of Agricultural Professionals, Appreciation Award for chairing the session at International Conference held at Colombo, Sri Lanka and was Scientific Reviewer of International Conference AGRICO-2019. Entrusted the responsibility of University Coordinator of Entrepreneurship Development Cell.

Dr. S.K. Sharma started his career in 1997 at College of Agriculture, RAU, Bikaner (Rajasthan) as Assistant Professor (Agronomy) and is presently working as Director Research, Director of ICAR Centre for Advanced Faculty Training on Organic Farming and Technical Advisorto ViceChancellor at MPUAT, Udaipur (Raj.). He is recipient of Gold medal during M.Sc. and did Ph.D. from Indian Agricultural Research Institute, New Delhi. Dr. Sharma is a recipient of Jawahar Lal Nehru Award in 2001 by ICAR, New Delhi for outstanding scientific work in the field of Sustainable Agriculture during Ph.D. Also received 28 awards/ recognition namely International Award for Best Paper Presentation at Colombo during 2018, Best All India Network Project on Organic Farming Centre Award (2018) by ICAR, ICAR National Vasant Rao Naik Award in 2012, National Ground water Award in 2011, ICAR Best Dryland (ORP) Centre Award (2010), Outstanding Service Awards from Vice-Chancellor, MPUAT, Udaipur, district administration and conferences. Has guided 12 M.Sc. and Ph.D. students, published 100 research papers, 8 books, 30 technical bulletins, more than 250 technical & popular articles, chapters, etc. He has organized 20 international and national conferences, seminars and training programmes and implemented 30 research projects. Dr. Sharma has contributed in developed twenty technologies, varieties, farming system modules and package of practices of organic farming which are being adopted at State and National level. He has visited Western Sydney University, Sydney Australia and Colombo (Sri Lanka) for teaching and research collaboration and research paper presentation.

Dr. Suriti Gupta completed her doctorate degree in Electronics and Communication Engineering in 2014 and presently working as faculty in department of Electronics and Communication Engineering, College of Technology and Engineering, MPUAT, Udaipur. Previously she worked as Professor and Principal, Maharaja College of Engineering, Udaipur (Rajasthan). Her area of interest is Traffic and Congestion Control in ATM Networks; DSP controller based matrix converter for induction motor drive, etc. She is recipient of four awards by The Institution of Engineers (India), Udaipur Local Centre (Rajasthan). Dr. Gupta has published more than 20 research papers in reputed National and International journals and proceedings.

Dr. Amit Kumar completed his doctorate degree in Agronomy in 2018 and presently working as Research Associate (NAE, ICAR) at Maharana Pratap University of Agriculture and Technology, Udaipur, Rajasthan. He worked on forage crop like Lucerne, sorghum, barley and integration of nutrient with term of productivity and residual effect of nutrient on forage crop production with quality parameters. Dr. Kumar received best paper/poster awards in various national and international seminar/conference. He published over 10 research papers in reputed national and international journals/ Proceedings beside several technical articles and book chapters.

A. Fundamentals of Entrepreneurship

  • Understanding Entrepreneurship
  • Qualities of a Successful Entrepreneur
  • Entrepreneurial Skills and Competencies
  • Effective Communication for Entrepreneurship
  • Role of Information and Communication Technology in Entrepreneurship Development
  • Entrepreneurial Leadership
  • Business Ethics and Social Responsibility
  • Experience and Opportunities for Agripreneurship
  • Building Entrepreneurship Skills Among Youth for Self-Employment
  • Essential Business Taxes and Legal Reqirements
  • Markets and Marketing Management
  • Production Management
  • Financial Management for Small Business
  • SWOT Analysis Technique 
  • Achievement Motivation for Entrepreneurship
  • Startups and Entrepreneurship
  • Intellectual Property and Entrepreneurship
  • Government Schemes for Startups in India
  • Starting a Business Enterprise
  • Causes of Failure of Small Enterprises
  • B. Agricultural Entrepreneurship Modules
  • Apiculture
  • Artificial Insemination Instructor
  • Biofertilizer Production Technology 
  • Compost Technology
  • Custom Hiring for Entrepreneurship Development
  • Dairy Farming
  • Drip and Sprinkler Irrigation System 
  • Entrepreneurship Development in Fish Farming
  • Entrepreneurship Development in Ornamental Fishes 
  • Farm Machinery Selection, Repair and Maintenance
  • Fish Processing Technology
  • Floriculture Technology
  • Fruit and Vegetable Processing
  • Greenhouse Technology
  • Hydroponics Cultivation
  • Lac Production Technology
  • Landscape Design and Gardening
  • Liquid Milk Processing
  • Milk Product Technology
  • Mushroom Cultivation
  • Nursery Management and Plant Propagation
  • Organic Farming
  • Poultry Production
  • Production of Biopesticides
  • Repair and Maintenance of Hand Pump Electrical Motors, Submersible and Diesel Pump for Agriculture Use
  • Seed Production Technology
  • Seed Testing and Certification
  • Sericulture 
  • Soil Testing Laboratory 
  • Tissue Culture Technology
  • Tractor Overhauling and Maintenance
  • Veterinary Compounder
  • Watershed Management
  • Further Readings