This book is written and designed to know the perception and buying behaviour of consumers towards Online Grocery and Frozen Foods so to analyze the challenges while running business and to analyze the effect of these on the success or failure of a business.This book highlights the scenario of Consumer Perception and Buying Behaviour and its importance in present competitive era. This book also emphasis on the importance and significance of Consumer Perception and Buying Behaviour in AgriBusiness industries.The book is based on primary as well as secondary data and factual information from the various food supermarkets and consumers, etc. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. The book is beneficial both for the students and the entrepreneurs. The book can help the practicing managers from organized retail segment entering into e-tailing of food and grocery business to formulate appropriate operational plan to increase customer satisfaction. It will also help the research scholars pursuing research work on similar area to further investigate the problems, pertaining to consumer perception for grocery retailing.
Tavleen Kaur possesses a meritorious academic record in Masters (Agri-Business Management) programme. She has obtained his degree in MBA (Agri-Business Management) from the Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu. She has two research publications in referred and UGC journals. Her field of expertise is Agricultural Business Management, Food Industry Marketing. She is presently working at DPS Jammu, J&K UT.
Jyoti Kachroo has remained gold medalist (Two) and meritorious throughout her academic career, graduated and Post-graduate (Economics) from University of Jammu, Jammu & Kashmir. She was initially appointed as lecturer (Economics) in Govt. Degree College, Jammu and later joined the division of Agricultural Economics and Statistics, SKUAST Jammu as Associate Professor. Presently she is Professor and Head, Division of Agricultural Economics & Agri-Business Management. Her field of expertise is Women empowerment, agricultural production economics, marketing and econometric model based research. She has published about more than 90 articles which include chapters, popular articles, review papers and about 65 research publications in referred journals. She has been honored with D.T.Doshi Foundation Award for best presentation. She has more than 26 years experience of teaching and research and she has guided 20 research scholars.
Payal Sharma possesses a meritorious academic record in Masters (Agri-Business Management) Programme. She has obtained his degree in MBA (Agri-Business Management) from the Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu. She has two research publications in referred and UGC journals. Her field of expertise is Agricultural Business Management, Food Industry Marketing. She is presently an Entreprenur by profession in J&K UT. Naveed Hamid possesses a meritorious academic record and awarded by university merit certificate in recognition of his having achieved the prescribed scholastic standards of high order OGPA in Masters (Agri-Business Management) Programme. He has more than 6 years of Aboutthe Authors v About the Authors / vi teaching and research experience in the field of Agricultural Business. He has more than 76 research publications in referred, NAAS rated and UGC approved journals, 22 abstracts, 34 book chapters, several articles, 11 books and so many International/National conferences to his credit. He is recipient of more than 12 International/National recognition award from repute organization for his contribution to the Agri-Business field. Among those awards, he is bestowed with Krishi Bhushan and IRDO Young Fellow Award. His field of expertise is Agricultural Business Management, Supply Chain/Value chain and marketing.
Naveed Hamid is presently working in Sher-e-Kashmir University of Agricultural Sciences and Technology Kashmir in IDP as BDA, Innovation & Entreprenurship Cell and has worked in Ministry of Agriculture Co-operation and Farmers Welfare. He is also Ambassador, ACPCL (M.P.) for promotion of FPO and AgriBusiness related activities in Jammu and Kashmir State.
CASE-I Consumer Perception: Case of Online Grocery Shopping
