The Department for the Promotion of Industry and Internal Trade (DPIIT) has awarded more than 75,000 startup companies with recognition, a landmark achievement that corresponds with the country's 75th year of independence. Many new businesses, particularly startups, are now developing ground-breaking marketing strategies that can be of assistance to other types of small companies in their marketing endeavours. These techniques have shown to be incredibly effective in this age of advertising overload, short attention spans, and many distractions since they have ventured into non-traditional advertising spaces with the goal of creating one-of-a- kind marketing mediums. Over eighty new businesses are given official status in this nation on a daily basis, making it the location with the greatest startup recognition rate in the world. According to the ministry, approximately 12% of the total startups that have been recognised provide services related to information technology, 9% provide services related to healthcare and life sciences, 7% provide services related to education, 5% provide services related to professional and commercial activities, and 5% provide services related to agriculture. According to the report, the Indian startup ecosystem has been responsible for the creation of around 7.46 lakh employment so far, representing an increase of 110% annually over the course of the previous six years. In addition, according to the ministry's information, 49% of the new businesses are based out of tier II and tier III cities. The importance of Agri startups have been shown a drastic exponential growth over years. With these figures on lime light, this book will certainly target the ignited mind of young generation who are excelling in agri business ventures.
Dr. V. David Chella Baskar, basically an Agricultural graduate and holds his Ph.D. in the Division of Agricultural Economics from Tamil Nadu Agricultural University with his Post Graduation on Agricultural Economics from ANGRAU, Hyderabad. He has published more than 37 Research and Popular articles and also participated and presented papers in many International and National conferences and won several awards. He is having a work experience of 9 years in Teaching, Research and Extension. He is currently working as Assistant Professor in the Department of Agricultural Economics, College of Agriculture, Rani Lakshmi Bai Central Agricultural University, Jhansi, Uttar Pradesh. Email: davidbaskar@gmail.com.
Dr. K.S. Kumaravel is a graduate in agriculture and holds master’s and doctoral degree from India’s premier institute of dairying – the National Dairy Research Institute (NDRI), ICAR, Karnal. Dr. Kumaravel is specialized in the domain of agri-business, agricultural marketing and trade. He has supervised post-graduate students in the discipline of agricultural economics. Secured external funded project from ICSSR, Ministry of Education, GOI in conducting research on Farmers Producers Organization (FPO). He is receipient of Finland fellowship for undergoing online course on Non-Tariff Measures and Data Collection by the UNCTAD Virtual Institute, Switzerland. Edited two professional reference books with ISBN in agricultural domain for ICFAI University Press, Hyderabad. These two published books, one on contract farming and another on agricultural trade arena are widely referred by students, faculty members and researchers of top business schools, ICAR Institutes, SAUs and other Universities.
Er. Sandeep Jain has over 25 years of industry experience with reputed MNCs/Indian Corporate Houses. He is presently working with SIMMC PGDM as a full-time faculty in the capacity of Associate Professor. His other teaching interests are Digital Business, Human Resources Management, Entrepreneurship Development, and Project Management. He has a PGDM (MBA) with a specialization in Systems and Marketing from IIM, Lucknow, Uttar Pradesh and a bachelor’s in mechanical About the Editors v engineering from IIT, Kanpur, Uttar Pradesh. He has also to his credit professional certifications in the areas of PMP Certification in Project Management – Project Management Institute (PMI). He has prior academic experience in the capacity of Director Entrepreneurship. He has travelled across the globe and worked on assignments in countries such as Singapore, Kuwait, and USA.
Dr. Anil Kumar is an eminent teacher, outstanding educationist and scientist of international repute. He joined G.B. Pant University of Agriculture & Technology as Assistant Professor in 1993 and served for 25 years in different capacities. After successful completion of two tenures as Professor & Head, Department of Molecular Biology & Genetic Engineering, CBS&H, he joined as Director Education at the Rani Lakshmi Bai Central Agricultural University, Jhansi in 2018. His current responsibilities include establishing new colleges/campus, functional research and teaching labs and initiating various teaching and research programs in agriculture and allied sectors. Dr. Kumar has made outstanding research contributions in the area of Genomics for Crop Improvement especially in resolving the complexity of agriculturally important traits such as the Biotic stresses (Fungal Biology) and Mineral Nutrition. For the first time, he has identified several gene regulatory networks controlling important traits using multi-pronged OMICS approaches.
1. Startups: Ideation to Commercialization – A Sustainopreneurship Approach .................................................. 1
2. Golden Opportunities for Agri-entrepreneurship
Under Self-reliant India Campaign .............................................. 11
Steps to Register Startup with Startup India .............................. 12
3. Startup India: Role of Innovation in Establishment of Startups ............................................................... 21
Success Formula for Innovational Startups................................. 23
4. Marketing Strategies for Agri Startups ........................................ 25
Generation of Ideas .......................................................................... 26
Why Funding is Required by Startups ......................................... 31
Stages of Funding in Startups ........................................................ 33
The Marketing Plan ......................................................................... 42
5. Successful Business Models for Agri Startups ............................ 43
Application of the Model Innovation ........................................... 47
Cross-selling: Add-on Purchasing................................................. 60
Crowdfunding: Networking Finance ........................................... 62
6. Horticultural and Forestry Based Startups .................................. 67
Startups in Forestry.......................................................................... 71
7. Role of Government and Private Initiatives in Agri Startup Ecosystem............................................ 75
Conclusion ......................................................................................... 81
Contents 8. Generation of Agri-entrepreneurs Amongst Sparked Graduates ................................... 83
Business Planning...................................................................... 88
Market Analysis ................................................................................ 88
9. Agri Extension Services Through Agri-entrepreneurship ........ 91
10. Govt. Policy Implication on Startups ..........................................103
Guidelines for Recognition of Startups ......................................104
Compliance Regime Based on Self-certification .......................105
11. Schemes and Financial Prospects of Startups Hub in India ..........................................107
12. Scheme for Facilitating Startups Intellectual Property Protection (SIPP)...................................111
13. Challenges and Scopes in Agri-entrepreneurship ...................121
14. Techno-Economic Feasibility of Agri Startups in Indian Scenario........................................125
Opportunities for Agri Startups in Agricultural Sector..........127
Thrust Areas for Agritech Startups ............................................128
Feasibility of Agri-startups ...........................................................130
15. Skill India – A Key of Successful Career in Agri-entrepreneurship ......................................133
16. Capacity Building, Communication Media and Branding as Ways to Leverage the Scope of Agri Startups .........................143
17 Role of SHG and FPO in Agri-entrepreneurship: Cooperative and Collective Responsibility ................................149
18. Promotion of Startups in the Biotechnology Sector .................159
Technology Business Incubators (TBI) .......................................159
Nidhi (National Initiative for Development and Harnessing Innovations) ............................160
19. Nutri-Ayur Innovations to Enterprises Development Through Utilization of Bioresources ................ 169
References ........................................................................................179
